Foreign language.m tests Synergy

Rating excellent
It couldn´t be said that cave paintings in some way represented the first forms of advertising.
Answer Type: Single Choice

true
false



Management is a career. Leadership is a ...
Answer Type: Single Choice

habit
calling
place


... department combines research with strategic thinking.
Answer Type: Single Choice

Production
Finance & Accounts
Account planning


... placement is the promotion of branded goods and services within the context of a show or movie, rather than as an
explicit Advertisement.
Answer Type: Single Choice

Online
Public
Product


Until recently broadcast advertising ... (be) the most dominant way to reach a large number of consumers.
Answer Type: Text Response
has been

Cell Phone & Mobile Advertising ... (spread) rapidly.
Answer Type: Text Response
Is spreading


The account planning department is often a mix of researchers and ...
Answer Type: Single Choice

creative directors
advertising managers
account managers



... Advertisements are primarily designed to inform and educate rather than sell a product or service.
Answer Type: Single Choice

Print
Broadcast advertising
Public service
Online


... is a relatively new form of Advertising, which uses different kinds of portable electronic devices with Internet
connectivity.
Answer Type: Single Choice

Cell Phone & Mobile Advertising
Public service advertising
Online advertising


One person actually ... be the entire ad department.
Answer Type: Single Choice

may
ought
must
can’t


Everyone within creative services reports to the ...
Answer Type: Single Choice

Creative director
General manager
Financial director


The media buying department is usually steered by a ...
Answer Type: Single Choice

general manager
media director
financial director



... ensures that work flows through the agency smoothly, preventing jams that may overwhelm creative teams and lead to
very long hours, missed deadlines and problematic client relationships.
Answer Type: Single Choice

Traffic
Account planning
Production



Many brands are returning to ... marketing.
Answer Type: Single Choice

customer acquisition
customer retention
tag-along



In small to mid-sized agencies, traffic is also a part of the ... department.
Answer Type: Single Choice

Creative
Account planning
Production

... is a mass-market form of communication including television and radio.
Answer Type: Single Choice

Guerrilla advertising
Broadcast advertising
Public service advertising



Guerrilla advertising usually ... (invite) the consumer to participate or interact with the piece in some way.
Answer Type: Text Response
invites


A solid creative ... is one of the main duties of account services.
Answer Type: Single Choice

composition
brief
essay
project


Three years ago, you ... (have) someone very focused on direct mail acquisition.
Answer Type: Text Response
had


The skeleton of major departments in any advertising agency is the same.
Answer Type: Single Choice

true
false


... department is the engine of any advertising agency. It´s the lifeblood of the business, because this department is
responsible for the product.
Answer Type: Single Choice

Account planning
Production
Creative


The roles within the creative department are not numerous.
Answer Type: Single Choice

false
true



Advertising has evolved into a vastly complex form of ...
Answer Type: Single Choice

organization
service
communication
evaluation


Advertising ... (evolve) into a vastly complex form of communication.
Answer Type: Text Response
has evolved


Nowadays many brands ... (concentrate) their efforts to target niche groups of prospective customers.
Answer Type: Text Response
concentrate

The driving force behind guerrilla advertising is a large budget.
Answer Type: Single Choice

true
false


It is t