Synergy PR tests

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Tests with Synergy Answers
When working with secondary information ... the monitoring unit of the research
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missing
selective
carried out hard


PR research can be included in yourself ...
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Several variants:

analysis of production capabilities of the organization
public opinion analysis
feedback analysis from conducting PR-actions
systematic collection of information, to one degree or another, relating to the activities of the organization


P-studies are often carried out for ...
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calculating estimates for the PR program
anticipation and prevention of a crisis in the organization
development of the structure of the PR service in the organization


The study is carried out by ...
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survey conducted in specially equipped rooms
work with primary information
work with secondary information


A special event is ...
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normal activities of an organization that suddenly arouse media interest
PR event attracting attention and interest in a client, organization, business
an event organized specifically in honor of a famous person: politician, scientist, culture, art, major leader
finance company

Briefing is ...
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presentation of the company and its new products to an invited audience
short instructive meeting of the organization’s leadership with journalists, with the invitation of representatives of state bodies
authorities
organizational form of communication between company employees and guests on the occasion of significant events


The positive image of the company will allow the consumer of its products ...
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express one´s civic position
treat the image as a guarantee of stability and a symbol of belonging to a particular social group
reduce the cost of acquiring company goods


The main idea and the point of reference to the rules for the press release must be submitted to ...
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help block
first paragraph
information block


Meeting of official persons with CMI representatives, organized for information on public
questions - that’s ...
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presentation
press conference
accreditation



The precc kit is ...
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journalist accreditation card
folder with photos, press release, background
nomination in the competition for the title of best journalist of the year


PROPERTY PROCESSING is performed as follows: DEFINITION ...
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means of communication; development of appeals; determination of target audiences; definition of events; budget time
conducting; scale of activity
events budget time of carrying out; scale of activity; means of communication; identification of target audiences and
development of appeals to them
target audiences; event identification; development of appeals; definition of communications; scale of activity;
budget time


The logo is ...
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developed original style of full or abbreviated company name
product identification
public speaking structure


The most important task of public relations in the system of management is ...
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dispute resolution and conflict resolution
creation of a “team” - a team of like-minded people
assisting needy employees


One of the main functions of the public relations is ...
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Several variants:

reaction to public opinion
control of public opinion and behavior in order to achieve the interests of the organization
competent, professional organization of organization policy while ignoring public opinion


The task of the public relays is…
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effective exchange of information that fosters mutual understanding and

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